Posted on 19-06-2008
Filed Under (General News) by jtrigsby

I was talking with someone about Yahoo’s much-heralded launch of two new email domains, Rocketmail (which is actually an old domain resurrected) and Ymail, and despite much back-and-forth about it, I still couldn’t really see the point, and in fact still don’t. That’s why I got a Gmail address, so that when I changed Internet providers I could just redirect my mail to that address. is offering free e-mail accounts under two new domains in the hopes of attracting new users and keeping current users who are unsatisfied with their unwieldy e-mail names. com should be awarded a medal.

— which included the original rocketmail. Do they have email addresses? Yes, and they are a combination of their names, underscores, numbers and nicknames, and so on — and they couldn’t care less. com or whatever (or cathy1034@hotmail. Yahoo first began offering free e-mail in 1997, after its $80-million US acquisition of Four11 Corp.

But how many of those people could there possibly be? Is this really a market segment that is crying out for Yahoo’s help?A couple of other things that struck me: 1) Are people really going to switch that easily from cathy1034@yahoo. had 101 million people registered to use its Gmail accounts in April, according to comScore, but Google’s numbers are rising at a faster pace than Yahoo and Microsoft. Last week it entered a non-exclusive partnership on search advertising with archrival Google. I personally know of several people who pay two ISPs, simply because they don’t want to give up their old email address.

com,” will become available Thursday afternoon and will allow users to register an e-mail account that more closely resembles their name, rather than having to create an online handle that adds unnecessary characters. Under the agreement, Yahoo can run ads supplied by Google alongside its own search results and on some of its websites in the United States and Canada. Yahoo Inc. “Ymail addresses go live on 20 June and with over 260m Yahoo users globally that scramble is likely to be intense.

m. ET Thursday. My teenaged daughters and their friends never use email anyway — they text message (in which case all you need is a phone number) or they use Facebook messages as a way of communicating. “After ten years, the huge popularity of Yahoo! Mail has meant personalised email addresses are in great demand,” said Yahoo! GM of Communication and Community Products, George Hadjigeorgiou.

I mean, I’m familiar with the rationale given by Yahoo, which is that there are lots of people out there who haven’t signed up for email because they can’t get their name, or their favourite nickname, or whatever. The new domain names will become available after 3 p. , which has 264 million users, according to the latest data from research firm comScore Inc. Internet search leader Google Inc.

I was trying to think of an analogy for this latest campaign, and it’s a little like the company has decided to announce a new kind of typewriter where the keys don’t stick as much, or a better version of the pay phone, or a new video-tape recorder. com allows more people the chance to get the email addresses they really want and to provide them with a brilliant starting point for their daily online experience. Yahoo said the new designations, “ymail. com or mattclark1977@yahoo.

And those are the old folks. com domain. “People can finally say goodbye to CutiePie4Ever80@yahoo. Embattled Yahoo, which is involved in a dispute with shareholders after it spurned an attempted takeover by Microsoft, has been active in recent weeks in its efforts to attract new sources of revenue.

I send them email and they never get it. “The launch of ymail. Point number 2) Anyone younger than about 30 doesn’t seem interested in having an email address period, let alone caring whether it’s hermanzweibel@rocketmail. com) to a new Ymail or Rocketmail address? Every time I’ve switched from one email to another it’s been a gigantic pain, and I vowed to never do it again — there are all those people you have to spam with your new mail.

com” and “rocketmail. In a lot of ways, Yahoo seems to be fighting a war that has already been won — which, given some of the other things that have been going on at the company over the past couple of years, probably isn’t all that surprising. Personally I think whoever gets johnsmith@ymail. In other words, lame.

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